Advantages to the customers
Convenience: An online store allows you to shop 24 hours a day, 7 days a week. So you can shop at your leisure, regardless of your time zone.
Products sold online are usually lower priced than products available in the market.
Consumers have a wide variety to choose from. They can do a thorough research on internet by visiting other web stores, before they make up their mind. The Internet also allows to easily compare products and prices, so consumers can be sure that the item they purchase is the exact item they want.
Saves time. So much of the vast variety of products and product information is easily searchable. Plus, there is no travelling, parking, and walking involved.
Environmental Benefits. Recent studies are showing that shopping online leads to reduced fuel consumption and air pollution, because so much of our car travel is dedicated to shopping. Plus, shopping online reduces the need for print catalogs and excess packaging.
