Advantages to business
Businesses don’t have to set up physical stores and hire employees to reach customers. This saves huge investments in building and manpower.
Through internet businesses can reach customers spread over large geographical area, which was not possible through traditional shops.
By selling online small businesses with less capital base have the opportunity to reach customers globally.
Businesses selling online need not maintain large physical inventories which reduce overhead costs and the benefit can be passed on to customers through lower prices.
Manufacturers can sell directly to the customers without having to appoint an intensive network of middlemen. Profit margins are relatively higher.
Increase visibility for the business and its products through Search Engine Marketing.
Businesses can update their online store anytime, whether it's adding new products, or adjusting prices, without the expense and time of a traditional print catalogue and postage costs.
It is easier to track customer's online visits to the store's web pages and to determine the most popular products.
