Why packaging is done?

To protect the product while transportation or storage. Usually for fragile products packaging is very important. Think about transporting a 52 inch LCD television from Japan to US.

To promote the product, distinguish it among other products through vibrant colours, fonts or material of packaging. On a departmental store self an attractive packing will play a vital role in attracting the attention of the customers.

To inform the customers about the contents, ingredients, weight, size of the product. Many government make is mandatory to print this information on the packing of the products